Digital signage has evolved over the past several years from the traditional static signage that was once displayed prominently in retail stores to the digital signage that’s commonly found today in malls, airports, bus and train stations, and even in prisons. While the underlying technology has not changed much at all, the ways these displays are presented have changed drastically. Whereas in the past only static images on glass or plastic displays would be displayed, today’s digital signage uses virtually any kind of display media, be it text, audio, video or photographs and even sanitizers. Because of this flexibility, digital signage has become an important part of both the marketing and communication industries. Here we will discuss some of the key players in digital signage and how they operate.
– Digital display panels (also known as screens) are the core devices used in digital signage content presentations. Digital screens employ advanced display technologies including LCD, LED, projection and e-paper. The digital signage panels usually comprise the primary display unit with optional add-ons like logos, digital signage content displays, or input and output devices. Digital signage panels can also contain one or more compact disc players or CD/DVD burners for reading and writing digital signage content.
– Emphasis Panels are another feature often featured in digital signage screens. An emphasis panel typically displays a graphic or other graphical object which the audience can focus their attention on. The potential customers may be shown a range of graphical elements, which together tell a story or introduce the product or service, in order to draw their attention to certain features or more detailed information. For example, a product listing might be displayed on a focus panel, and then associated items could be presented onillary slides, which provide additional information about the product, including testimonials from current or past customers.
– A CMS is computer software which controls and manages digital signage applications. With a CMS, a business is able to effectively manage all aspects of their digital signage media including content, advertisements, and interactivity. A content management system (CMS) allows a business to create and edit digital signage content and manage their digital signage software. Many CMSs will allow the business to control and update a large number of media players and devices such as LCD televisions, mobile phones, tablet computers, and PDAs. This gives a business significant cost savings, as well as a higher level of control over the overall use of their digital signage systems.
– Digital signage displays typically come with pre-installed software that helps a business get started. However, there are many additional digital signage software applications that can help a business get started quickly and easily. In addition, signing up for online sign up forms can get your new signage system going even faster.
Digital signage displays make it easy for businesses to present information to their customers in a highly engaging and entertaining way. When used properly, digital signage displays can attract millions of customers each month! By combining highly interactive digital signage displays with state of the art software and hardware, you can streamline the process of running your business and increase the profitability of your business quickly. In order to get started, all that you need is an Internet connection and the proper hardware to support the displays.